INFLUENCE: to affect or change how someone develops, behaves, or thinks.
I say F-you to that, okay, unless it’s something positive. But still, it can’t be for the gain of others (which these days it usually is). We toss around the term “influencer” in such a cavalier manner and now the latest – Granfluencers. Influencers over the age of 50. Yup, you read that right.
50! F-I-F-T-Y! FIVE-Oh! What in granny’s name? Who they callin “Gran?”
Ok, ok, in technicality, just over 50% of women age 50 and older DO have a grandchild. But still, stop with the Granny label, it’s gross. Almost as gross as being an influencer for your own personal gain.
PEOPLE! Think about it, (and you know you don’t need to think very hard) influencers are rarely there to help you. Yes, getting instant style ideas for your body type or make-up inspo is AH-mazing, but heed warning – most of these folks are doing it for THEIR own benefit. To fill their pockets.
Don’t get me wrong, kudos to them – hustlers they are, brand ambassadors, sharing associate links getting a commish on your sale.
Just be smart, people, please. They know absolutely nothing more than you do but they will influence, they will increase sales and they will benefit – leaving you with another delivery, another unreturned item and probably some magnetic eyelashes that you just never figured out.
Rant over!